No dust. No stink. Just a hint of white tea.
Plant-based tofu litter, lab-tested 99.9% dust-free with 99.1% odour control. A whisper of vanilla white tea. Nothing else.
Subscribe & save 10% · 30-day returns · Ships across Canada
Reviews
Cat parents put it better than we do.
Verbatim, collected by Judge.me. The 4.67 rating is our whole store — positive and critical.
“Amazing litter! My tabby loves his clean feet, no dust and the lovely smell! Thank you!”
“Noisy Lion is the best litter I've used — it's great for clumping and helps take care of smells. My cat switched no problem.”
“It clumps quickly, creates very little dust, and seems lighter than traditional clay litter. Much easier to scoop.”
The problem
Your nose already knows.
You pour, and a grey cloud rises. You walk past the box and catch that ammonia edge no “fresh scent” clay ever covers.
Perfumed litter doesn't fix smell. It stacks a heavy fragrance on top, and now the room smells like both.
Loving a cat shouldn't mean living with the litter box.
Why it's different
Three numbers, one lab report.
99.9%
Dust-free
Pour without holding your breath.
CTI, an independent lab accredited under CNAS and ILAC-MRA, measured powder content at 0.1%. That's the difference between a pour and a puff.
99.1%
Odour neutralised
Neutralised, not perfumed.
Measured against ammonia and sulphur compounds — the actual chemistry behind litter box smell. The light white-tea scent sits on top. It isn't doing the work.
0.1%
Powdering under load
Granules stay whole. Floors stay clean.
The granules don't grind into powder that rides out on paws. Whatever leaves the box sweeps up instead of smearing in.
Every number traces to CTI report A2260218535101001E
Routine
Cleaner in three moves.
3–4 inches deep. No dust cloud, no held breath.
Once or twice a day. Liquid clumps firm in minutes — you lift the clump and almost nothing else.
Weekly, to hold the depth. That's the whole routine.
Get started
Build your box.
One 2.4 kg bag ≈ 1.5–2.5 weeks for a single cat.
1 · Pick your size
2 · Pick your plan
Skip, pause or cancel from your account · Duration ranges come from real reorder data.
Picky cat?
Worried your cat won't switch?
Cats object to sudden change far more than to new litter. Do it over a week and most never notice.
1. Mix about 25% Noisy Lion into your current litter.
2. Move to 50%, then 75%, over the next 5–7 days.
3. Go 100% once she's digging normally.
Still a no? Our published policy: return or exchange within 30 days of delivery. You're not stuck.
Compare
How it stacks up.
Our column is lab-measured; the others are category norms.
| Noisy Lion | Clay | Crystal | |
|---|---|---|---|
| Dust-free pour¹ | 99.9% | ||
| Firm clumps | |||
| Plant-based granules² | |||
| Light natural scent | varies | varies | |
| 2.4 kg carry weight | 10–18 kg | ||
| Lab report published³ | rarely | rarely | |
| Flushable⁴ |
¹ Powder content 0.1%, CTI lab. ² ≈70% pea fibre & plant starch; a mineral clumping agent makes up the rest. ³ CTI report A2260218535101001E. ⁴ Small amounts at a time, where plumbing and local regulations allow; not for septic systems — trash disposal always works.
What's in the bag
Made from plants, not clay.
The granules are pressed from pea fibre and plant starch — the same food-grade raw materials behind tofu, which is where the category gets its name. About 70% of every bag is that plant base; a mineral clumping agent makes up the rest, which is why we say plant-based and stop there.
This is the Vanilla White Tea line: a light, clean scent rather than a heavy fragrance.
FAQ
Questions, answered.
How long does one bag last?+
How does the subscription work?+
What is the scent like?+
What does “99.9% dust-free” actually mean?+
Can I flush it?+
We have two cats. Which size?+
What if it doesn't work out?+
30 days. A fresher litter corner, or send it back.
Better per-bag price? 6 Packs — $65.99 ($11.00 a bag)
Noisy Lion · Canadian brand, developed in Toronto · Performance figures from CTI report A2260218535101001E
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